Privacy Policy
Effective Date: June 23, 2026
Swope Rent Rite (“Swope Rent Rite,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit our website, request information, reserve a vehicle, rent a vehicle, or otherwise interact with us.
This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to you.
Information We Collect
We may collect personal information directly from you, automatically through our website, and from service providers or business partners.
Information you may provide includes:
Name, mailing address, email address, telephone number, and date of birth
Driver’s license information, driving history information, and other identity-verification information
Reservation, rental, pickup, return, payment, insurance, and vehicle-preference information
Credit card, debit card, billing, and transaction information
Insurance carrier, policy, claim, and coverage-verification information when needed for a rental
Communications with us by phone, email, text message, online form, social media, or in person
Information you provide in surveys, reviews, contests, promotions, or customer-service interactions
We may also automatically collect certain information when you use our website, including IP address, browser type, device identifiers, pages viewed, referring website, approximate location, website interactions, and cookies or similar tracking technologies.
How We Use Your Information
We may use personal information to:
Process and manage reservations, rentals, payments, deposits, returns, extensions, and customer service requests
Verify identity, driving eligibility, insurance coverage, payment authorization, and fraud risk
Communicate with you about reservations, rental status, service updates, receipts, billing, roadside assistance, and account matters
Respond to your questions, requests, reviews, or complaints
Send marketing communications, offers, promotions, and service reminders, subject to your communication preferences and applicable law
Improve our website, rental services, fleet operations, customer experience, advertising, and business operations
Protect the security of our customers, employees, vehicles, property, systems, and business
Comply with legal obligations, enforce rental agreements, resolve disputes, and respond to lawful requests from government authorities
Text Messages and Phone Calls
When you provide a mobile telephone number, you may receive calls or text messages related to your reservation, rental, account, service, payment, or customer support.
With your consent where required, we may also send promotional text messages or make marketing calls. Consent to receive marketing messages is not required to rent a vehicle or purchase services. Message and data rates may apply. You may opt out of promotional text messages by replying STOP. For assistance, reply HELP or contact us directly.
How We Share Information
We may share personal information with:
Swope Family of Dealerships affiliates and related companies for business, customer-service, operational, marketing, and legal purposes
Reservation-system, payment-processing, insurance-verification, communications, website-hosting, analytics, advertising, security, and technology providers that perform services on our behalf
Insurance companies, roadside-assistance providers, repair facilities, towing companies, and other service providers involved in your rental or related incident
Government agencies, law enforcement, courts, regulators, insurers, attorneys, or other parties when required or permitted by law
A purchaser, successor, lender, or other party involved in a merger, sale, financing, reorganization, or transfer of all or part of our business
We do not sell personal information for money. However, certain website analytics and advertising activities may be considered “sharing” or “targeted advertising” under some state privacy laws.
Cookies, Analytics, and Advertising
Our website may use cookies, pixels, tags, and similar technologies to operate the site, remember preferences, understand site usage, measure advertising performance, and provide more relevant advertising.
You may be able to control cookies through your browser settings. Disabling cookies may affect certain website features.
We may use third-party analytics and advertising services, such as Google Analytics, Google Ads, Meta, or similar providers. These third parties may collect information about your online activities over time and across websites, subject to their own privacy policies and settings.
Your Privacy Choices
You may:
Opt out of promotional emails by using the unsubscribe link in the email
Opt out of promotional text messages by replying STOP
Update or correct certain information by contacting us
Adjust cookie settings through your browser
Use available privacy choices or opt-out mechanisms provided on our website, where applicable
Depending on your state of residence, you may have additional rights to request access to, correction of, deletion of, or information about the personal information we maintain about you. You may also have the right to opt out of certain targeted advertising or sharing activities.
To submit a privacy request, contact us using the information below. We may need to verify your identity before completing your request.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business and customers.
Third-Party Links
Our website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.
Children’s Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page identifies when it was last revised. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.
Contact Us
For questions about this Privacy Policy or our privacy practices, contact:
Swope Rent Rite
1309 N. Dixie Highway
Elizabethtown, KY 42701
Phone: 270-737-1003
Email: swoperentrite@swope.com